Permanent Makeup is actually the application tattooed pigments for semi-permanent eyeliner, eyebrows and lip color. People choose to do this for various reasons. Convenience is probably the number one reason. Imagine not having to apply makeup everyday. Imagine getting out of the pool, gym, or right out of bed and having makeup already there. This cosmetic tattooing procedure uses pigments that are usually placed over the course of 1-3 applications. After the initial application process, the permanent makeup up needs to be touched up approximately every 3-7 years. Some pigments fade faster depending on sun exposure. If you ever want to wear a different color all you need to do is apply it over the base tattoo and voila, a new color for the day, but you still will always have the base makeup to fall back on for convenience.